The business landscape has changed over the last decade and more and more customers today are referring to online sources as the first preference to either make decisions on purchases or do the purchase itself. IT can be a complex and expensive world to navigate for someone starting a small business and in many cases, it is an afterthought and not taken into account during initial planning. Here are a few steps that will help you to think about IT and how you can start simple but still plan ahead when considering to open a new business. Selecting a business name Once you have shortlisted names that you like, to avoid a name that is already taken or closely resembles a brand or name that you do not want association with, you can check these four sources Business registry Most countries keep a registry of business names where people can look up information about an existing business. In Australia, you can check this on the ASIC website . Trademarks Verify that the
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